Cookie Banner: Why You Need It and Why Custom Solutions Can Backfire
Almost every website today greets visitors with a cookie banner. For users, it looks like a small popup asking for consent. For businesses, it’s a legal mechanism that determines compliance, data accuracy, and even ad performance. Let’s break down what a cookie banner really does, what GDPR, IAB TCF 2.2 and CMPs are, and why building your own banner can lead to trouble.
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