Lead Insights for Statamic: Practical Lead Attribution with UTMs, Referrer & Landing Page
Most websites can collect inquiries, but many teams still can’t answer a simple question: which channels and campaigns consistently generate leads—not just traffic. Analytics tools can show sessions and page views, but attribution often gets lost between marketing reports and the actual form submissions your sales or delivery team works with. Lead attribution becomes truly useful when it’s attached directly to each lead, so you can review outcomes by source, campaign, form, and landing page without building a complex tracking stack.
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